More on Motrin's Bad-vertising Campaign

Here is a video of some of the response to Motrin's baby wearing ad. This is a great compilation of Twitter posts along with pictures of moms wearing their babies. Funny, none of the mom's look like they're in pain to me....




Oh, to all you baby wearing moms, those are some darn cute kids!

Update:

Links to a few other blogs that reference this:


Motrin Giving Mom's A Headache

Motrin, Whose Feeling The Pain Now?

When Motrin Creates A Marketing Mom Miss...


Mom's Speak Out Against Motrin Ad

A Dad & Pharma Rep Perspective On The Motrin Ad

Oh, and by the way, on the Motrin site, the Childrens Motrin Ad is completely off the mark as well. In that one, we are all crazy moms with crazy kids.

Yet Another Update:Yet Another Update: As of this evening, the Motrin site has been taken down, but some one has it saved on You Tube.

A couple of the mommy bloggers who responded to the add on the Motrin site received a letter from the VP of the marketing for the campaign. You can read it at Crunchy Domestic Goddess.

Would You Like Some Insult With Your Pain Reliever?

A whole army of passionate moms in the blogosphere are ticked off and rightly so. I don't know who came up with this idea for Motrin but it's a bad one. You can see the ad online here.The ad is targeted to women who "wear" their babies. You know, those baby slings that hug the baby close to mom or dad. Research has shown that babies who are carried this way cry less. The slings also help to position the baby so as to prevent strain on backs and arms. I would also hazard a guess that they are safer too.

In the ad, a woman is talking about the pain she experiences by "wearing her baby" but, she is willing to tolerate the pain because it totally makes her "totally look like an official mom." So the ad folks at Motrin think that baby slings are a fashion accessory? Did anyone really ask moms to weigh in on this one? Apparently not judging by what I'm seeing on twitter. I would love to be a fly on the wall at Johnson & Johnson HQ on Monday morning to hear how they're going to get out of this one.

I think I need to go take an Advil now...