Katja Presnal has an excellent update on her blog Ladybug Landings with a letter from Susie Spence, president of the nonprofit organization Babywearing International inc. Go read it. Good stuff.
I also found a wonderful post from Julie Roads, on her Blog Writing Roads how she would have written the Motrin ad. Her proposed ad copy is very well written casts an even broader net to fathers and grandparents is informative, sensitive and inclusive. Bravo!
I just want to also add that I have been a little dismayed with some of the backlash I have seen directed at the women who have participated in blogging about the Motrin ads. There have been some rather negative remarks on twitter and on the comment sections of other blog posts suggesting these women have too much time on their hands and resorting to the classless snark of hormones, PMS, and boredom. Not surprisingly most of the remarks have come from men, but sadly they have also come from women. It saddens me that when a group of women speak out to say they find something offensive, a group of people will make disparaging remarks about it. The general theme being to shut up. They fail to see why the very women the Motrin ad was designed to target were offended should have a voice in saying so.
For years advertising has cast women, especially moms, in a negative light. Moms feel judgment from all sides for every decision and choice that they make regarding how they care for their children. Those decisions aren't made lightly and thanks to the internet, not only are they able to research information that will assist them in making informed decisions, but they are also able to find other women who struggle as they do to find the right answers. They are a powerful group in terms of the amount of money they control and spend and in light of today's economy, companies are going to have to learn to show them some real respect in order to be able to profit from them. From what I've read, it seems that there are still a few (mostly) men out there that just simply don't like that idea.
To the men that did understand the issue and created thoughtful intelligent responses I simply say thank you.